For Fitness Professionals & Studios
Do you even lift, bro?
Yeah. Actually.
I’m probably the only web consultant you’ll ever meet who has lost 90lb of fat, added 20lb of muscle, holds a Distinction in powerlifting and physique coaching, and has been building tech for the fitness industry for years. I don’t just understand your business — I live your lifestyle.
Let’s talkWhat I do for fitpros
90lbFat lost over
10 years
20lbMuscle added
same period
96%Distinction,
SBS Academy
2,500+Members in my
cooking community
My story
I’m one of you.
Ten years ago I decided to take my health seriously. What followed was one of the most sustained commitments I’ve ever made — 90lb of fat lost, 20lb of muscle built, powerlifting, bodybuilding, hiking, and cooking literally every meal I eat from scratch. The lifestyle is not a hobby for me. It’s how I live.
At one point I was planning to coach. I completed the Shredded By Science Academy program — certified by Dr. Eric Helms and Dr. Michael Zourdos — finishing with a 96% overall grade and a Distinction across modules covering personal training foundations, physique coaching, powerlifting coaching, and setting up a fitness business. I’ve also studied NASM — so yes, I know what you went through to get your cert.
I chose to stay in tech. But that education didn’t go anywhere. It means when I work with fitness professionals, I speak your language — not just the business side, but the programming side, the nutrition side, the client psychology side. I’ve been there.
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Shredded By Science Academy — Distinction (96%) Physique & Powerlifting Coaching · Dr. Eric Helms · Dr. Michael Zourdos
📋
NASM Nutrition & Training Coursework completed
🍳
The More You Cook, The Better You Look Admin · 2,500+ member Facebook community
What I do
Tech that works as hard as you do
I’ve worked with coaches, trainers, studios, and fitness platforms at every scale — from solo coaches to platforms serving hundreds of thousands of members.
🌐
Websites & Booking Systems
Custom WordPress builds, booking integrations, membership platforms, and online program delivery. Built to convert visitors into clients — not just look good.
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Ecommerce & Programs
WooCommerce, Shopify, course platforms, digital product delivery. Whether you’re selling programs, supplements, or coaching packages — I’ve built it.
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App & API Development
Custom fitness apps, database APIs, mobile backend development. I’ve built large-scale REST APIs for fitness platforms handling hundreds of thousands of active users.
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Email Automation & CRM
ActiveCampaign builds, onboarding sequences, lead nurture, Shopify integration. Your email list is your most valuable asset — I make sure it works.
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Hosting & Security
Managed hosting, uptime monitoring, security hardening, and emergency response. Your site stays up and stays safe — I handle it so you don’t have to think about it.
🤖
AI & Automation
Client intake automation, AI-powered communication tools, chatbot implementation. I’ve built AI assistants specifically for the fitness industry — tools that handle client questions so you can focus on coaching. See what I’ve built →
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Copy, Editing & Proofreading
An English Literature grad who also codes. I can write or edit your web copy, program descriptions, email sequences, and marketing content — clearly, correctly, and in your voice. Most developers can’t say that.
Analytics & Testing
Know what’s working.
Not just what looks like it’s working.
I’ve built custom A/B testing infrastructure, conversion tracking pipelines, and attribution systems for fitness companies. Most coaches are flying blind on their marketing — they know their revenue but not which page, which email, or which offer actually drove it.
I set up the measurement layer that answers those questions: proper GA4 configuration, Google Tag Manager, UTM frameworks, conversion goals, and A/B tests that produce statistically valid results — not just noise that points whichever direction you were hoping for.
SEO & Analytics Setup
Search Console, GA4, SEO plugin configured. Get the measurement layer right.
WordPress Checkup
Full site audit — see what’s actually going on before you optimize anything.
“You’ve been ALL ACEs to work with!”
Nick Tumminello — 2016 NSCA Personal Trainer of the Year
Personal Trainer Hall of Fame 2015 · Editor-in-Chief, NSCA Personal Training Quarterly · Creator, NT Loop
Fitpro clients
From people who train for real
“You’ve been ALL ACEs to work with!”
Nick Tumminello
NT Loop / Axiom Fitness AcademyEditor-in-Chief, NSCA Personal Training Quarterly · Personal Trainer Hall of Fame 2015
“I’ve worked with Jer for years on projects most developers would find overwhelming. He handles it all — fast, clear, and without drama. When I needed someone for my own site, the decision took about five seconds.”
Brad Dieter, PhD
Researcher & Science Translator
“Of all the many hats a personal trainer or gym owner has to wear, fussing over how to make, manage, or update a website can feel like a full-time job. Jer and I have been working together for several years, and I don’t know what I would have done without him. He’s professional, he’s efficient, he doesn’t blow smoke up your ‘you know where’, and he doesn’t make you feel like you need to take out a second mortgage to afford him. If you’re on the fence, here’s your opportunity to hop off of it.”
Jason Leenaarts (MN.Nutr)
Revolution Fitness & TherapyAuthor: A Revolution A Day & The Revolution Is You
“The best thing I can say about Jer is you don’t even know he’s there… shit just works… he’s a Ninja Webmaster. On top of that, he’s extremely fair priced. Don’t use Jer at your own peril.”
Chad Landers
PUSH Private FitnessAuthor: Building Strength and Muscle After 50 · IOC Graduate Diploma in Sports Nutrition
“Jer is incredible to work with, he’s skilled, knowledgeable, and has helped bring ideas for my website and business to life that makes my job infinitely easier. His communication skills are second to none. I highly recommend him!”
Dr. Allan Bacon, DDS, CPT, PBC, USAPL-CC, CNC, PN1
Maui Athletics
The More You Cook, The Better You Look
I run a 2,500+ member Facebook community dedicated to real food, real cooking, and the fitness lifestyle. Fitpros are welcome — and usually love it.
“You don’t even know he’s there… shit just works… he’s a Ninja Webmaster.”
Chad Landers — 2018 NSCA Personal Trainer of the Year
IOC Graduate Diploma in Sports Nutrition · Author: Building Strength and Muscle After 50 · Owner, PUSH Private Fitness
Buy WordPress Checkup — $247 or just say hello first ↓
Ready to work with someone who gets it?
No explaining what a macro is. No blank stares when you mention periodization. Just a straight conversation about your business and how I can help.
Services
- Work With Me
- VIP Retainer
- WordPress Checkup
- Technical Audit
- Email Health Check
- SEO & Analytics Setup
- Google Maps Setup
- VIP Retainer
- The Python Assessment